Life’s Illusion Apparel was founded on the ideas and inspiration of Frank Bevill. What started as a high school essay about the meaning of life evolved and progressed into a classic street wear brand aimed at emboldening the creatives of the world.
Life’s Illusion is rooted in the individualistic and intrinsic nature of the creative industry. Life’s Illusion also takes it cues and inspiration from culture, art, politics, and philosophical messaging. Life’s Illusions canvases its ideology and design in exploration, individualism, and intrinsic passion.
Illusions are something that appear from ones perspective, but from a more detailed look, turn out to be naive. Illusions adhere to humanity so much because they save us pain and allow us to experience pleasure instead. Pleasure may arise from illusions but happiness can only be conceived from the changing of our reality. We must first acknowledge the world we live in, in order to improve upon it. We aim to free society from everyday illusions and change the way we see not only the world but also each other. We believe in seeing the world for what it is, not what we want it to be.