Why do you feel that individualism and supporting local artists are one of the core values of the brand?
Before creating Life’s Illusion, the founder Frank Bevill, was a freelance graphic designer. Among the years of working within the creative industry he swam the struggles of being a starving artist and living paycheck to paycheck. Frank wanted to find a way to balance the struggles of financial hardships as a creative, and the intrinsic need of making something. Hence our structure for how Life’s Illusion operates with its community and sponsored Creatives. Life’s Illusion views clothing as a canvas for artists and designers to secrete their subjectivity onto. Life itself is a story and it is poetic. We find that within struggle, despair, and heartache, there is beauty. That beauty is what we try to share with the world.
Where do you find inspiration for the clothes you create?
Life’s Illusion takes a lot of its cues and inspiration from culture, music, politics, and philosophical messaging. Life’s Illusions canvases its ideology and design in exploration, individualism, and intrinsic passion. What makes inspiration such an ambiguous term is that you can find inspiration in almost anything; it is just a matter of perspective. For instance we even take inspiration from something you might find impossible, death. Death is final, death is ultimate, and that is what makes it beautiful. The uncertainty that you or I will be here tomorrow and knowing that we all only have a limited time on this earth is what gives us the drive and motivation to keep going everyday. Death gives us the urgency to live. That semantic to us is poetic and beautiful. Life’s Illusion was born to bring meaning where others might think otherwise is meaningless.
Did you have a formal knowledge about sales and market research in the clothing and textiles industry before starting up the business, or are you learning things on the way?
Life’s Illusion has a background in Graphic Design and screen-printing. Before Life’s Illusion came into fruition, Frank was an Art Director for a screen-printing and apparel company and obtained a BFA from Cal Poly Pomona in Graphic Design. In regards to market research and awareness, he has taken his cues from reading continuously and always growing so that Life’s Illusion can change the lives of others.
How do you stay on top of industry trends, Design products that people like, or do you feel, that you need to do what you like and the rest will follows.
We do keep tabs on what is trending, but for the most part we do what we think is good and meaningful. Clothing is our canvas and our aim is to secrete our subjective truth(s) with our respective mediums. The notion of keeping up with trends is something that ties into our motif of individualism throughout Life’s Illusion. If what is trending is the type of garments, like for instance dad hats, that is okay because that is a canvas and not the content. What we do not keep up with in regards to trends is the swaying of context and content.
We would like to thank Hedonistik Apparel for the opportunity to speak more about our beliefs and background. If you haven't already make sure you go and check them out. They have some great content.