Streetwear Fiendz is on a quest to find the most unique brands and contributors across the globe. We had the pleasure of speaking with them briefly about what Life's Illusion is all about. Here is a transcript of what transpired along the way.
SF: Who Are you?
We are Life’s Illusion Apparel
SF: What are the motivations behind Life's Illusion?
Life’s Illusion Apparel was founded on the ideas and inspiration of Frank Bevill. What started as a high school essay about the meaning of life evolved and progressed into a classic street wear brand aimed at emboldening the creatives of the world.
Life’s Illusion is rooted in the individualistic and intrinsic nature of the creative industry. Life’s Illusion also takes it cues and inspiration from popular culture, politics, and philosophical messaging. Life’s Illusions canvases its ideology and design in exploration, individualism, and intrinsic passion.
Illusions are something that appear from ones perspective, but from a more detailed look, turn out to be naive. Illusions adhere to humanity so much because they save us pain and allow us to experience pleasure instead. Pleasure may arise from illusions but happiness can only be conceived from the changing of our reality. We must first acknowledge the world we live in, in order to improve upon it. We aim to free society from everyday illusions and change the way we see not only the world but also each other.
SF: How relevant is Instagram for a brand like you?
Instagram is very important when it comes to brand awareness. Social Media allows us to connect with our audience on a metaphysical and cognitive level. Because Life’s Illusion is more than just a brand but an ideology, it is imperative to convey our ideals not only with words but also with visual cues.
SF: How has Instagram helped you more than other social networks, to connect with your consumers?
Everyone has heard the saying; a picture is worth a thousand words. This is also the case when it comes to Instagram and social media. We aim to connect with our audience and community on an emotional level. Sometimes the best way to do this is with the subjectivity of an image. Images and art can be a catalyst for emotion, and that is our goal. We want the audience to feel and react from the content we produce.
SF: When posting a media, what is your Like/Comment threshold that makes it acceptable?
We don’t really keep a threshold of what is acceptable in regards to likes and comments. In today’s society, the amount of likes or comments doesn’t necessarily determine whether the content is of high quality. There are a lot of things wrong with today’s society, among them sensationalism, and we do not wish to aid in the already abundant ignorance of aggrandizement. We categorize the acceptability of content with a method Socrates use to use, the Test of Three. The first test is truth. Is what we are producing true, after all, we are seeking to find the truth within ourselves. The second test is goodness. Is what we are saying and creating good, whether it be a utilitarian or deontological sense of good is a whole other topic in and of itself. The third and final test is usefulness. Is what we are conveying useful to society? To sum up, we ask ourselves is it true? Is it good? Is it useful?
SF: What strategies do you use to attract new Instagram followers and keep them engaged?
Some strategies we use to attract new followers are content and consistent messaging. We believe our message is something that is not only ubiquitous, but also powerful. We also rely on buzz marketing or word of mouth when our community shares content or products with their friends and family.
SF: How do you measure your brand influence on Instagram?
We measure our influence on Instagram not in numbers but by the change we see within our community and society. We push a narrative of pursuing intrinsic passion, and if we can see even just one person chasing their dreams and aspirations we consider that a success.
We would like to personally thank Streetwear Fiendz for the opportunity to speak a little bit about our goals and ideologies for Life's Illusion. We are more than just a thing, we are an idea.