Life’s Illusion exists for the love of fashion and design. We believe in the intrinsic pursuit for individuality and creative expression. Our mission is to provide a universal platform with the aim of bridging creators and consumers.
Frank Bevill was an Art Director, Creative Director and Branding Specialist before he created Illusions. He began his journey by screen-printing custom shirts and apparel when he was 16. He then worked for multiple merchandising companies as a production manager and creative director for the next 11 years. He managed production for brands such as Vans, Jacks Surfboards, Dakine and many more.
His extensive background not only empowered him with the knowledge of how premium apparel is designed and manufactured, but it highlighted blind spots within companies that he was always yearned for. Before Illusions was a brand, it was an idea. His deep-seeded love for art, design, clothing, hip-hop and punk culture grew into Life's Illusion. His dream was to provide a platform for not only himself, but all creatives a route to express themselves visually.
Illusions are something that appear from one's perspective, but from a more detailed look, turn out to be naive. Illusions adhere to humanity because they save us pain and allow us to experience pleasure instead, this is called hedonism. Pleasure may arise from illusions but happiness can only be conceived from the changing of our reality. We must first acknowledge the world we live in, in order to improve upon it. We aim to free society from everyday illusions and change the way we see not only the world but also each other. We believe in seeing the world for what it is, and forging it into what it can be.